970×90 – Super Leaderboard
The 970×90 provides Rich User Engagement and Higher CPMs
The 970×90 super leaderboard is an expanded version of the traditional leaderboard but not as large as the 970×250; it’s about 33% wider than the standard leaderboard, giving advertisers significantly more room to create an effective call to action, and, as a result, providing greater CPMs for Publishers.
Part of the IAB’s Rising Star Ad Units, the 970×90 billboard ad Unit is typically located at the top of a website. The billboard is a wide format ad unit (970×90) and can be an expanding (downwards) unit to 970×250 or 970×415. When used as an expanding unit there will be a “X” button. When the button is clicked, the ad disappears, page content is pushed up, and a “show ad” button is displayed. When “show ad” is clicked, the ad reappears and the page content is pushed back down. Campaigns can be capped at 1/24 for user experience and performance.
The Super Leaderboard Ad Unit is provided to Publishers as part of a dynamic ad tags which includes all the 970px wide Leaderboards as well as the standard 728×90 Leaderboard meaning that publishers get 4 different sized ad units in one ad tag, thus maximizing revenue
Features of the 970×90 Super Leaderboard Ad Unit
- High-paying CPM rates
- Large creative space (970×90)
- Ideal for sites that can take wider ads units
- Additional revenue to standard units
- Can be run as part of a roadblock
- Video, rich media or static creative
- Can be run at the top of a website
If you’re a Gourmet Ads publisher and would like to include Billboard Ad Unit on your site, please contact us.